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This was the third in-house recycled clothing line for The RealReal. The collection was built out of fabric and garments that were no longer in good condition, and focused and highlighting gender fluidity and sizing inclusivity. The collection had a total of 81 pieces, sold online and exclusively at the Soho, New York store. Below are the assets made for the 360 launch campaign, which was worked on collaboratively by team members.

Role / 

Art Direction

Graphic Design

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DEDICATED EMAIL
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IN APP MESSAGE
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ORGANIC SOCIAL
LANDING PAGE
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